KRAFT PHILADELPHIA

Spread some inspiration 2012 – Terms and conditions

Winning procedure, voting & prize

All information provided by the applicant is true and accurate.

Entry to the Spread Some Inspiration campaign is free

All entries must be via the Philly Arabia website www.phillyarabia.com or via Facebook fan page www.facebook.com/phillyarabia which are the official registration pages

Only one entry per applicant is allowed

The campaign runs from 10th January, 2012 to 7th March, 2012

Submission of stories will only be accepted from 10th January, 2012 to 4th February, 2012. Any story submitted after 4th February, 2012 will not be included in the competition.

On 8th February, our three judges will select the three most inspiring stories out of all submitted stories. The three shortlisted stories will be posted on the www.phillyarabia.com micro-site as well as on www.facebook.com/phillyarabia fan page on 9th February.

From 9th February until 1st March, the public will vote for their favorite story.

The winner will be announced on 8th March 2012 at the Philadelphia Gala dinner, which will be held in Dubai. Such selection shall be final and not subject to any dispute.

Promoter: Kraft Foods Middle East and Africa FZE, P. O. Box 261983, JAFZA, Dubai, U.A.E

The promoter reserves the right not to publish any story with inappropriate content or content irrelevant to the campaign. By entering this campaign, applicant grants Kraft Foods unrestricted rights to usage and publishing of the submitted stories, in any way shape or form deemed appropriate by Kraft Foods, and also applicant grants Kraft Foods full rights to any and all intellectual property rights related to the applicant’s submission.

The promoter reserves the right to edit each story (correct grammar, remove advertising messages, etc) without changing the core of the story.

The finalists, winner and prize will only be announced and awarded once verification details are received and confirmed. If verification is not received, the prize will be awarded to the runner up.

It is the responsibility of the participant to ensure connectivity to the provided mobile number. Promoter accepts no responsibility toward connectivity problems (such as mobile connection failure, inaccessibility of the mobile number, etc) resulting in failure of the winner to be informed.

Kraft Foods do not take responsibility for any lost or delayed entries The shortlisted participants and winner will be contacted through the provided details, if those are incorrect or there is no response, the prize will be awarded to the runner up.

Finalists will be contacted prior to the ending of this promotion in order to schedule video recording of story to be posted on the Philly Arabia website (www.phillyarabia.com) and on the brand’s Facebook fan page (www.facebook.com/phillyarabia) . If the finalist is not willing to take part in the video, the finalist position will be given to the runner-up.

The grand prize is a contribution to the winner’s inspiring achievement worth $10,000. The remaining two finalists will each receive $5,000, as a contribution to their specific inspiring achievements.

Within a maximum of 45 calendar days after receiving the winning notification, the winner of the voucher prize shall claim the prize personally at Kraft Foods Middle East and Africa FZE, premises located at 4th Floor The Galleries Bldg 3, Downtown Jebel Ali, P.O. Box 261983, Dubai, UAE, Tel: +971-4-812-1691

A valid photo ID as proof of identity is requested for claiming the prize. Failure of the winner to claim the prize based on this clause will nullify his/her eligibility for the same.

Kraft Foods will not be responsible for any accidents, injuries or damages occurring as a result of this campaign and during the course of the Spread Some Inspiration prize.

Employees of Kraft Foods and their immediate families, its agents and anyone professionally connected to the promotion are not permitted to enter

Terms and Conditions of the campaign must be retained

Winner’s details will be featured on the Philly Arabia website, on the Philly Arabia Facebook fan page and will be available on request from the promoter

Winner and finalists are required to take part in publicity surrounding the promotion

All data collected may be used by Kraft Foods for future marketing activities

Pictures from the competition, gala dinner and other activities pertaining to the competition will be published on the website

Communication of this promotion has been carried out across KSA, UAE and Kuwait.

Winners details may be featured on the Philly Arabia website and will be available on request from the promoter

Kraft Foods reserve the right to terminate the promotion or change the prizes at any point without prior notification to the participants and/or winners.