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Q. How do I enter the competition?
Share your creative idea with us in less than 100 words at phillyarabia.com or tweet your idea to #phillycreate
Q. Who can enter the competition?
This Competition is open to female residents of UAE, KSA and Kuwait.
Q. When will the winner be announced?
The final Winner will be announced on 21st May 2014
Q. When is the latest date to submit my idea?
The submission phase of the competition ends on the 12th April.
Q. Can I submit more than one idea?
Each participant may submit multiple ideas during the submission phase of the competition.
Q. How will the final prize amount be decided?
The public votes gathered will help determine the final prize amount for the winner.
Total prize money 100,000 AED
Judges decision 50,000 AED
Audience votes 1 vote = 5 AED (maximum public votes capped at 10,000)
Q. Who will choose the final winner?
The panel of judges pick one out of the three shortlists to be the final winner whose idea will be supported by Philadelphia and brought to life.
Terms & Conditions

Terms and conditions of the "Philadelphia Creativity for a Cause Competition" to set a legally binding agreement between Philadelphia and competition users:

  1. The Promoter
    The Promoter of the Competition is "Mondelez Eastern Europe Middle East and Africa FZE” through its product "Philadelphia"

  2. Markets
    This Competition is open to female residents of UAE, KSA and Kuwait by the start date of the Competition.

  3. Timings and winners announcement

     

    Start date

    End date

    Duration (days)

    Submission

    12-Mar-14

    12-Apr-14

    31

    Judges shortlist

    15-Apr-14

    17-Apr-14

    2

    Mentor workshop

    21-Apr-14

    21-Apr-14

    1

    Voting

    1-May-14

    18-May-14

    17

    Judges decide winner

    19-May-14

    20-May-14

    1

    Gala Brunch

    21-May-14

    Winners will be announced on 21st May 2014 at 12:30 PM at a Gala Brunch Event in Dubai. All entries must be received on or after the Start date and on or before the End time on the End Date.

  4. The Promoter accepts no responsibility for any entries which are delayed or not received due to any error, omission, delay in operation, transmission, network or software problems or any other reason beyond the Promoter's control.

  5. Steps to enter the competition:
    The participant can enter the competition by entering their creative idea on how to make a positive change in the community on the Philadelphia microsite - www.phillyarabia.com or tweet their idea on Twitter using the hashtag #phillycreate

  6. The Game

    1. The participant enters the competition tab on the website and must register and answer two questions
      - Briefly Describe the Creative Idea?
      - How will it benefit the community?

    2. The participant who wishes to enter the competition will need to submit an entry on  www.phillyarabia.com or Twitter using the hashtag #phillycreate

    3. The idea submitted on the website has to be within 500 characters or if they use Twitter the idea will need to be submitted using 140 characters.

    4. Each participant may submit multiple ideas during the submission phase of the campaign which ends on the 12th April.

    5. Once the submission phase ends a panel of 3 judges shortlist  9 of the ideas by the 17th April 2014

    6. The shortlisted candidates will be notified and invited to attend a workshop in Dubai on the 21st April 2014.

    7. In the workshop, shortlists will be paired up with a mentor to work on a pitch video of 60 seconds that will be used for upload on the microsite www.phillyarabia.com for public voting.

    8. The public voting will help determine the top three finalists and the final prize money amount for the winner.

  7. Winning mechanism

    1. Public support through votes on the video determines the top three from the 1st – 18th May 2014

    2. The panel of judges pick one out of the three shortlists to be the final winning idea whose idea will be supported by Philadelphia and brought to life. The Judge’s pick the final winner and winner is announced at the Gala Brunch on the 21st May 2014

    3. The public votes gathered will help determine the final prize amount for the winner.

      Total prize money       100,000 AED
      Judges decision           50,000 AED    
      Audience votes            1 vote = 5 AED (maximum public votes capped at 10,000)

      Below examples of how the prize money will be decided:

      Scenario (Examples)

      Prize money

      Total

      Winner gets 100 votes

      50,000AED  +
      500 AED (5 AED x 100 votes)  

      50,500

      Winner gets 8000 votes

      50,000 AED +
      45,000 AED (5 AED  x 8000 votes)

      90,000

      Winner gets 1 million votes

      50,000 AED +
      50,000 AED ( 5 AED x max. 10,000 votes)

      100,000


    4. Judges select 1 winner from the top 3.
    5. Winner and final prize money is announced at the Gala Event on the 22nd May 2014.
    6. We will then document the winner as she develops and launches her idea through video branded content on digital and PR.
    7. Once the idea comes to life, the follow up video documentary will be released on the site and social media. 
  8. Copyright
    The user hereby agrees that it shall not, by any means, replicate and apply the specific Philadelphia application software for brands, products, pages, and websites.

  9. Disqualification

    • Promoter reserves the right to disqualify any user without informing the user in case such user fails to comply with Philadelphia's terms and conditions.

    • The Promoter reserves the right to disqualify any user without informing the user in case such user uses any mechanical or electronic means to artificially alter votes compiled by 5% or more.

    • The Promoter reserves the right to disqualify any user without informing the user in case such user engages in any abuse of the Application software system whatsoever, which is the sole discretion of the Promoter to assess and determine.

    • The Promoter reserves the right to cancel, amend, terminate or temporarily suspend the competition at any time for any reason without any notice whatsoever and with no liability to any user or any third party

  10. Additional Cost

    • Any costs associated with accessing Creativity for a Cause is the user's responsibility and is dependent on the Internet service provider used.

  11. Limitation of Liability

    • The Promoter shall not be deemed responsible or liable towards any third party and/or user in case of infringements of any kind of such third party's or user's rights or any loss of person or property or damage caused to the user/ third party by virtue of access by the user to the Application software or participation in the game.

  12. Users Information

    • By entering this Competition, you agree that the information provided by you may be used by Philadelphia for the administration of this Competition.

    • Philadelphia may also use the information to carry out research about this competition and communicate future promotions/competitions to you.

  13. The Promoter’s Employees

    • This Competition is not open to employees (or members of their immediate families namely sons, daughters, mothers, fathers, brothers, or sisters) of the Promoter, their subsidiaries, affiliates, sister companies or any third parties involved in the execution of this Competition, either directly or indirectly. If any such person wins the competition, the Promoter reserves the right to cancel such participation.

    • Participation in this Competition constitutes acceptance of these terms and conditions, which the Promoter reserves the right to amend, alter or add to at any time during the term of this competition.

Terms & Conditions

Terms and conditions of the "Philadelphia Creativity for a Cause Competition" to set a legally binding agreement between Philadelphia and competition users:

  1. Winning mechanism

    1. Public support through votes on the video determines the top three from the 1st – 18th May 2014

    2. The panel of judges pick one out of the three shortlists to be the final winning idea whose idea will be supported by Philadelphia and brought to life. The Judge’s pick the final winner and winner is announced at the Gala Brunch on the 21st May 2014

    3. The public votes gathered will help determine the final prize amount for the winner.

      Total prize money       100,000 AED
      Judges decision           50,000 AED    
      Audience votes            1 vote = 5 AED (maximum public votes capped at 10,000)

      Below examples of how the prize money will be decided:

      Scenario (Examples)

      Prize money

      Total

      Winner gets 100 votes

      50,000AED  +
      500 AED (5 AED x 100 votes)  

      50,500

      Winner gets 8000 votes

      50,000 AED +
      45,000 AED (5 AED  x 8000 votes)

      90,000

      Winner gets 1 million votes

      50,000 AED +
      50,000 AED ( 5 AED x max. 10,000 votes)

      100,000


    4. Judges select 1 winner from the top 3.
    5. Winner and final prize money is announced at the Gala Event on the 22nd May 2014.
    6. We will then document the winner as she develops and launches her idea through video branded content on digital and PR.
    7. Once the idea comes to life, the follow up video documentary will be released on the site and social media. 
PRIVACY POLICY

Types of Information We Collect

At our site, we collect both personally identifiable information and aggregate information.

Personally-identifiable information relates to an individual - e.g., name, address, telephone number, picture, email address, credit card number, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering at our site, or by providing name and address information and requesting follow-up contacts from us. We don't require you to register or provide this information to us in order to view our site or have access to its content.

Aggregate information relates to such things as how many consumers visit the site, which pages they access, what information they download, the type of web browser and operating system you use, the name of your Internet Service Provider (e.g., AOL), and so on. When you visit our site, we automatically collect this information, and combine it with similar information collected about all other visitors. This information does not enable us to identify you as an individual. By collecting this information, we learn how to best tailor our website to our visitors.


How Information is collected

As we noted above, personally identifiable information is collected from you directly and with your knowledge. Thus, when you register on the site, we collect the information you provide. When you enter a promotion, we collect the information needed for you to participate and for us to fulfill0 our obligations to you. When you email us, we collect the email address you supply, so that we can respond.

We also collect aggregate, non-personal information on an ongoing basis when you view our website. The collection of this non-personal information is done either through "cookie" technology or with "web beacons" (also called 'single-pixel gifs'), as explained below.


Cookies

Why we use cookies

Like many companies, we use "cookie" technology on and off of our website. Cookies are pieces of information that a website transfers to an individual's hard drive for purpose of keeping records. They enhance your online experience by saving your preferences while you are visiting a particular site. The data is only used in the aggregate and the cookies do not contain any personally-identifiable information and cannot profile your system or collect information from your hard drive.

When you view our website we may place a "cookie" on your computer. Temporary cookies are used for purposes such as counting the number of visits to our sites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this type of cookie tells us whether you've visited us before or if you are a new visitor. The cookie doesn't obtain any personal information about you or provide us with any way to contact you, and the cookie doesn't extract any information from your computer. We do use the cookie to help us identify site features and information in which you have the greatest interest, so that we can provide more of what you may want.

The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Remember, though, that cookies allow you to take full advantage of all of Kraft's newest website features.

More information about cookies may be found at www.allaboutcookies.org.

Disabling/Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

What can I do to manage cookies stored on my computer?

There are a number of ways to manage cookies. If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.

Some modern browsers have a feature that will analyse website privacy policies and allow a user to control their privacy needs. These are known as "P3P" features (Privacy Preferences Platform).

You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:

Open 'Windows Explorer'

Click on the 'Search' button on the tool bar

Type "cookie" into the search box for 'Folders and Files'

Select 'My Computer' in the 'Look In' box

Click 'Search Now'

Double click on the folders that are found

'Select' any cookie file

Hit the 'Delete' button on your keyboard

If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.

More about Cookies

What are session cookies used for?

Websites typically use session cookies to ensure that you are recognised when you move from page to page within one site and that any information you have entered is remembered. For example, if an e-commerce site did not use session cookies then items placed in a shopping basket would disappear by the time you reach the checkout. You can choose to accept session cookies by changing the settings in your browser - for more information, please go to the manage cookies section of www.allaboutcookies.org.

They can only be accessed by site that placed them on your machine.

A small piece of information that is temporarily stored in your computer's memory, not on your computer's hard drive.

Do not capture any information that identifies you personally.

Store information about your browser session.

Destroyed as soon as you log out of the web site, close your browser, or are inactive for a specified length of time (often 20 minutes).

What are persistent cookies used for?

A persistent cookie enables a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered.

For example, a website may offer its contents in different languages. On your first visit, you may choose to have the content delivered in French and the site may record that preference in a persistent cookie set on your browser. When you revisit that site it will use the cookie to ensure that the content is delivered in French.

A demonstration from www.allaboutcookies.org showing how a persistent cookie might be used.

You can decide whether to allow your browser to accept these types of cookies by changing the settings. For more information, please go to the manage cookies section of www.allaboutcookies.org.

Persistent cookies are stored on the user's machine so that a site can recognize them upon returning to it, and also so the user can be tracked across sites.

Depending on the cookie configuration they can be accessed by other sites too.

A small piece of information that is permanently stored on the computers hard-drive, not in your temporary memory.

Captures information that could identify you personally (via an ID).

Can be set to expire at any given period of time or never.

Can be cleared by the user manually by deleting cookies from their machine.


Web Beacons

Web beacons are Internet instrumentation that helps us to determine, for instance, whether a page has been viewed. When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the emails we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can act as a web beacon.

Third party advertising networks that serve ads onto any Kraft website may use cookies and/or web beacons in their advertisements. Kraft retains no control over these third party cookies and/or web beacons and does not have access to whatever information they may collect on behalf of the third party. To learn more about third party advertising networks and their privacy policies, click here http://www.networkadvertising.org/. In addition, Kraft may use cookies and/or web beacons when Kraft advertises on other companies' websites. Any information we gather in this way will be governed by this Privacy Policy.


Competitions, Free Prize Draws and Promotions

Our site sometimes includes notices of promotions we are conducting, and we may permit you to enter electronically in some cases. If that occurs, we will use the information you provide for the purpose of conducting the promotion (e.g., to contact you if you're a winner). Within a reasonable time after the conclusion of the promotion, the personal information will be deleted from our database, unless you've agreed to permit us to keep it and use it to contact you again.


Questionnaires and Surveys

We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the website, no personally identifiable information will be included. If you participate in one of our surveys, you can be assured that we do not maintain any personal information about you in our databases as a result of the survey.


How We Use Your Personal Information

If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our website.

In the email section of our site, we ask for some personally-identifiable information, such as your name and phone number. We use this information only if we need to contact you directly because our attempts to contact you by email were unsuccessful. We don't use your email address for any purpose other than responding to the message you've sent, unless we have your permission.

We also use personal information about you to improve our marketing and promotional efforts; to statistically analyse website usage; and to improve our features and content. We may also use your personal information to deliver content that is customised to your interests as we best understand them from the information you've provided to us and your activities on the site. This customised content may include such things as recipes, banners, product information, and promotions. We do not collect personal information automatically, but we may combine non-personal information collected automatically (through cookies) with your previously submitted personal information. Kraft's primary goal in collecting personal information is to give you a meaningful and customised experience while you are using our websites and interactive services.


Advertising Partners

Kraft has selected DoubleClick to deliver banner advertising to other companies' websites on our behalf. DoubleClick uses cookies to track the activities of anyone who clicks on its advertising. DoubleClick's privacy policy http://www.doubleclick.com/us/corporate/privacy/ explains how to opt-out of this kind of tracking. In addition, you may be able to disable the "cookies" function in your browser. See cookies section for details.

Third Parties Who Provide Support Services to Kraft In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyse data, to fulfil orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Kraft; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.


Third Parties Who Provide Support Services to Kraft

In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyse data, to fulfil orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Kraft; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.


Data Sharing and Transfer

We do not sell, transfer, or disclose the personally identifiable information we gather at our website to third parties without your prior consent. There are some limited exceptions to this rule: We will disclose information in cases where we are permitted or required to do so by law, for example where it is necessary to investigate or prevent a crime; and may disclose information to third parties who provide support services to us, as described and on the conditions specified above.

There may be times when we share aggregate information about our visitors (for example, the percentage of male and female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.


Links to Other Kraft Site

This site may provide access to other Kraft websites. You should check the site policies applicable to such websites as given differences in application and functionality the Terms of Use and Privacy Policies may be different.

Links to Other Sites


Kraft does its best to make sure that every link on our website sends you to a helpful place on the Internet. However, websites and addresses change quickly, and Kraft cannot guarantee the content of every site to which we provide a link. In addition, different websites have different privacy policies. You should always check the privacy policy of the specific site you're visiting to understand your rights. The site may provide access to other worldwide websites which Kraft may not own or control. Where Kraft does not own or control these sites you access them solely at our own risk. Kraft also does not endorse or approve any products or information offered at third party sites you reach through this site. Check the Uniform Resource Locator (URL) address provided in you www browser to determine if you are still in this Kraft Foods site or have moved to another website.


Choice and Control

You are ultimately in control of the personally identifiable information you provide to us on our site. For example, you can always change your preference for follow-up contacts just by emailing the Online Team at the address listed below or by changing the information in Your Profile section of the site. Or, if you prefer, you can cancel your registration altogether and we will take prompt steps to remove your personally-identifiable information from our database. email the Online team at the address listed below if you wish to take this action.


Important Note to Children

Before providing your name, address, e-mail address, or any other personal information to anyone on the Internet, be sure to ask your parents if it's OK.


Children's Privacy Policy

We do not collect personally identifiable information from children for the purpose of building a database.

We may from time to time offer promotions in these areas of our website, such as a competitions or free prize draws. In those cases, we may permit the child to enter with the permission of his/her parent or guardian. If the parent permits the child's participation in the promotion and the child wins, we contact the parent (not the child) for further personal information needed for any prize delivery. We do not use the child's personal information for any purpose other than administration and completion of the promotion, we do not use the information to build a database and we do not share the information with third parties (other than support service companies as described above or business partners with whom we are clearly running the promotion). We delete both the child's and the parent's personal information from our database within a reasonable time after the conclusion of these promotions, unless the parent has given permission for us to retain the information in our files.

We also might permit a child to send us an email, or to send an email to a friend through our site. We will respond to or deliver these emails, but we do not store the names, email addresses, or the emails themselves in our operational database. We do not maintain this information, nor do we share it with third parties (other than support service companies as described above).

Upon proper identification, any parent can review any personal information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the information be deleted from our database, and refuse to permit further collection or use of their child's information. If you are a parent and wish to exercise these rights, please contact the Online Team as described below.

Fatema Al Mazrouie
A signature artist with Salwa Zeidan Gallery, a creative Maven with a background in Visual Arts and Design and recognized amongst the top 50 Emirati artists

Fatema Al Mazrouie is an Emirati born in the emirate of Abu Dhabi, United Arab Emirates (UAE). She pursued her passion for arts and acquired a Bachelor's degree in Visual Arts and Design from Zayed University, UAE.

Her artistic sojourn began at the Salwa Zeidan Gallery where she participated in the gallery's shows. Her first auctioned painting was at Sotheby's in 2010. She was also featured as the gallery's Signature Artist at Art Abu Dhabi in 2013, and participated in three international group exhibitions, which took place in London. Her recent work earned her a spot amongst the 50 representative Emirati artists at the Art Foundation, Paris, France.

Fatema's artworks were chosen and bartered to Dr. Nasser Al Khalili collection in the year 2008. After she joined the Salwa Zeidan Gallery in 2009, major collectors in the UAE added her artworks to their private collections; some of these include the Salsali private Museum, Dr. Zaki Nuseibeh's art collection, the Sheikh Zayed Museum in Abu Dhabi as well as Sheikh Zayed Bin Sultan's private Collection. One of her notable collectors is the well-known Yas Hotel in Abu Dhabi and the Hilton "Rocco Forte" where her work adorns the walls of these exceptional hotels.

Fatema's work of art is about a notion of a woman; - a Muslim stereotype woman, in particular. Her inspiration stems from this woman's thoughts, how she expresses her ideas, her religious beliefs, values and traditions, and unfolds her perception of the society around her. Her work is not in any way restricted to one particular genre or a singular concept and is constantly evolving.

In 2013, she was chosen to represent the UAE at the Lepsien Art Foundation's prestigious residency program in Germany.
Hanan Al Qattan
A progressive Kuwaiti lady who expresses herself through her contemporary writing; and a multi skilled personality who is an engineer by education, a women's advocate through philosophy and a keen mother

A new year dawns and brings with it inspiration, courage and determination. Hanan's promise each year is to get one step closer to realizing the dreams of her life. So far her dreams have equaled her success and achievements.

Hanan Al Qattan is one of Kuwait's prominent female personalities blessed with a wide range of skills that has enabled her to succeed in all the fields she has chosen to pursue thus far.

A fond writer, Al Qattan has flourished in her writing and has written two books in poetry – 'Kharbashat' and 'Symphonies' with 'Symphonies' being one of the best online sellers in the region with firm plans to pen down more inspirational books across various themes. To continue publishing and writing books and to make women walk in pride is Hanan's primary goal.

Fortunately for Al Qattan, Kuwaiti women are able to actively participate in the economy right from the beginning and so she has been able to devote much of her career towards initiating active dialogues that impact the Arab world.

A firm believer of the virtues of equality, fairness and transparency , she has played a crucial role in shaping the role of Arab women in the region, supporting women's rights and offering lectures to women with an aim to remove all hurdles that would impede their personal lives, career paths and/or proactive involvement in the Kuwaiti economy.

With a Civil Engineer's degree, Hanan graduated to enter the civil defense department and became the only engineer in the Middle East with a major in Shelter design.

Unmindful of her accomplishments, Hanan Al Qattan continues her quest for creative expression and empowerment of women, while simultaneously continuing her meaningful contribution to humanity.
Lamia Bint Mohammed Ahmad Al Rumaih
A Saudi photography award winner, Lamia presents a wonderful case of a woman artist from Arabia capturing cultural diversity and beyond...

Lamia is a fine arts lover and a photographer by passion.

She started her journey in the world of photography in 2006, while she actively pursued her interest by practicing photography since 2007.

She is an avid traveler and loves exploring new places, and is a big fan of adventures. Furthermore, she is intrigued about different world civilizations and appreciates different cultures and heritages.

Being a creative self-starter, she has the ability to lead and possesses good management skills.

She also showcases great interest in social activities related to artistic creativity; especially those which help elevate the levels of thought and work.

Lamia has participated in a various local and international exhibitions, and has also won many awards, recognition and praise. In addition to this, Lamia has also represented the Kingdom of Saudi Arabia in the Saudi Women Photographers Exhibition of the Ministry of Culture and Information, which was held in Jordan.

Lamia has a practical training background and as a result of this has participated in a number of courses on different themes, like "The Basics of Photography", "The Work of Silent Nature", "The Art of Portrait Photography", "Sand Hill Photography", "Heritage Building Photography", and "The Art of Panoramic Photography".

Lamia is a member of various Photographic Groups which are enlisted below:

  • A member in Aaks Photographic Group
  • An administrator in Arabic Lenses Group
  • Founding member of the social Photographers Forum
  • Associate Member in the Middle East Photographers Club
  • A member in the Saudi Photography Association
  • A member in the Women's Photography Group


  • For more information on Lamia's photography, please visit the following link: http://www.lamiapg.com/?page_id=2

    Azza Al Qubaisi
    UAE's leading artist in jewellery and sculptures
    There are many ways to instill change in society and Azza Al Qubaisi does it through jewellery and art sculptures. A creative mind and a keen business woman, Al Qubaisi is literally designing a new path for Emirati women. A jewellery designer of international fame, she is one of the first Emirati women to have represented her country in the international arena of art and culture. She is the founder and owner of her brand ARJMST: by Azza Al Qubaisi in Abu Dhabi.

    Al Qubaisi is the 2011 British Council Young Creative Entrepreneur in Fashion & Design and 2011 Emirates Woman Awards winner in two categories - Community Contribution and overall Business Achiever, both of which she rightfully deserves. She is an inspiring example of the new age Emirati woman – one who is proud to showcase her cultural identity and personal values in the pursuit of ambition. This innate trait speaks volumes through her designs that combine the natural beauty, heritage and traditions of her homeland with more contemporary and futuristic design elements.

    A graduated from London Guildhall University and a member of the Society of Designer Craftsmen in London, Al Qubaisi been exhibiting her revolutionary and thought-provoking creations to both local and international audiences since 2002. Described as a ‘Desert Diamond’ by OK Middle East magazine, Al Qubaisi draws inspiration for her designs from UAE’s awe-inspiring desert environment and its deep-rooted traditions. She uses design as a means of self-expression, to convey her thoughts, her feelings and most of all, her love for her nation.



    "I value the rich cultural and social milieu I have been brought up in. I want to foster it in a way that influences mankind. And that can be done only through art,” says Al Qubaisi.

    Al Qubaisi’s passion however does not stop with herself. As an educator and change advocate, she co-founded Al Ghadeer for UAE Red Crescent and Sougha for ADACH and currently Khalifa Fund to support local handicrafts. She personally founded the first NGO project in 2006 to develop and promote local handicrafts through MADE IN UAE shops and developed a handicraft cultural exchange program that aims to showcase works from different parts of the world.

    She has also launched several art galleries that support emerging artists in the country, and has recently set up an initiative to help boost the art scene in Al Gharbia. Called "Lamsat Ibdaa", or "A Touch of Creativity", the Al Gharbia project aims to bring together women from diverse backgrounds and provides them with the resources they need to develop their design and business skills.

    Al Qubaisi is the gentle change advocate that all women can be inspired by. Each piece of her work seeks to direct people's attention towards critical environmental and cultural issues. She firmly believes that art has the power to engage people and connect with the human spirit.

    “Art is a universal language that can unite people to work towards change. Through my work, I have tried to create greater awareness of some of the challenges that our Society faces today”, says Al Qubaisi.
    To know more about her visit www.arjmst.com

    Lesley Cully
    Lesley Cully

    Buckle Up In The Back I passionately believe in what I am doing and believe if I can only change one person’s attitude that results in saving their life then the whole time, effort and passion is worth it.


    Buckle Up In The Back is a non-profit awareness campaign I founded in May 2010.

    The campaign is aimed at spreading the message that all children should be restrained in the back seat of a car by a seat belt in an appropriate child seat or booster seat if needed. 63% of all child deaths in the UAE are as a result of a car crash. That is 3 TIMES higher than the global average of 22%.

    Research shows that car seats and seat belts can reduce infant fatal injuries by up to 71% yet 98 percent of child passengers are not properly strapped in and 96 percent of children in the UAE are not seated correctly, according to Health Authority Abu Dhabi (HAAD) statistics.

    I present to schools, colleges and nurseries and speak directly to the children to enforce the message that wearing a seat belt could save their life. All presentations are age appropriate and I have spoken to children aged for 3 years to adulthood!

    I have a 3-step mission statement for the campaign:
      1. INTRODUCE the law for ALL rear passengers
      2. ENFORCE the law consistently and continually for everyone
      3. EDUCATE on the law so people can start understanding why they need to Buckle Up

    I passionately believe in what I am doing and believe if I can only change one person’s attitude that results in saving their life then the whole time, effort and passion is worth it.

    Since I started, I have educated over 50,000 school children and adults about the importance of using a child or booster seat and wearing a seat belt face to face and that’s without counting Facebook, website or Twitter!

    Buckle Up In The Back has come on a long way since it was founded, but this is a long-term campaign and there is much more to be done.

    www.facebook.com/buckleupintheback
    @BuckleUpUAE
    www.buckleupintheback.com

    Mina Liccione
    Founder – Clowns Who Care Project
    "I believe that spreading happiness is the best way of helping someone, says Mina Liccione - Founder Of Clowns Who Care Project, a volunteer initiative whose sole purpose is to bring joy, love, light, awareness and support to centers for children and adults with special needs, senior centers, charity organizations and hospitals.

    How it started
    Back in 2002 I was awarded a scholarship to attend the Clown Conservatory of San Francisco and as part of the certified program we studied clown therapy and produced a full clowning in community tour of centers for children and adults with special needs, hospitals and senior homes. I immediately knew that I wanted to continue this type of work no matter where my life took me. A few years later, while in New York, I went to visit my great Aunt Joan at the senior center she was residing in and was so deeply saddened by the loneliness I saw and felt in most of the residents that I wanted to help cheer them up, bring love and light to them for the holidays. I went home and started working on a character geared towards seniors with new songs, jokes, choreography and comedy segments that they would appreciate. That one show turned into a tour of almost 20 Senior Centers in New York State. It was the most meaningful time of my life.

    Upon moving to Dubai I knew I wanted to continue this work. I launched Dubomedy Arts on April 1, 2008 and quickly partnered with the man who would become my husband, Ali Al Sayed. Once the comedy school and local creative platform started running I told him about the clowning in community outreach I had done previously and he agreed that we should continue it in the UAE. We called it The Clowns Who Care Project. As there aren’t many senior centers here we began to focus more on children and young adults, especially those with special needs.

    Over the past five years we have visited, performed and lead workshops at Senses Residential and Day Care for Special Needs, the Dubai Autism Center, the Al Noor Center, Mawaheb from Beautiful People, Palestine Children’s Relief Fund Events, Special Families Support’ Group events and the Abu Dhabi Hospital. We also provide free professional entertainment, produce events in support of and help create awareness for numerous charities, including Emirates Arthritis Foundation, Syrian Refugee Fund raisers, Palestine Children’s Relief Fund Gala and Comedy Benefit Show, Dubai Cares as well as our first annual Funny Girls Go Pink, all female stand-up comedy show, in support of breast cancer awareness, which was held on October 29, 2012.

    We have a number of upcoming events and visits lined up including a trip to Uganda next week, where we will perform and lead workshops for the children residing in the Live It Up: Orphanage for rescued children. Our intention is to not only perform and celebrate their anniversary, but also to train them as well as their teachers and leave circus equipment and comedy lesson plans so that they can continue the work we started.

    What they do
    People often ask me what happens during one of our visits to a center. Our visits consist of a performance, a group activity and individual attention. The performance allows the residents to laugh, de-stress and feel comfortable around us. Following the performance is a physical group activity, such as a dance, music or a workshop where we teach things like comedy or circus skills.

    This portion is crucial because it acts as physical exercise, which increases circulation and decreases tension. Sweating also release toxins as the brain releases endorphins, which fight depression. Also, learning a new skill boosts confidence. The last stage of the visit is one-on-one interaction. This is important in helping with their social skills. We ask each of them to tell us a story or teach us a joke or skill they have. Being able to teach another person increases their self-esteem and they in-turn realize they have something to teach and offer others. We believe in tiny miracles and that simply listening and playing without judgment is crucial.

    Challenges faced
    It is the most beneficial for the kids to have regular, weekly visits by art therapists and activity leaders; Be it music therapy, dance classes, circus arts, story-telling, clown therapy or drama, children are most rewarded if it is on a continuous basis. Music is very relaxing, dance allows them to exercise in a fun way, yoga allows their muscles to release stress, colorful art making projects sets the imagination free, having a small group of clowns who care members spend time with helps their social interaction and communication skills and building friendships is more rewarding than anything. I struggle to find volunteers who can commit to weekly sessions and the rigorous training that goes into leading sessions and clown rounds. My dream is to be able to build the CWC project into a program where we can train and hire full-time session leaders to visit 8-10 centers, hospitals, cancer care units per week on rotation as well as build outreach programs around the UAE and Oman.

    Getting involved
    To find out more about the Clowns Who Care Project and how you can get involved visit our Facebook page www.facebook.com/clownswhocare or blog www.clownswhocare.wordpress.com

    Saher Shaikh
    Founder, Adopt-a-Camp & Care Packages for Labourers
    Saher Shaikh is the Founder and Director of Adopt-a-Camp and Care Packages for Labourers providing educational including an IELTS Scholarship program, health, emotional and other support to over 52,000 labourers in 50 camps across the U.A.E. Saher has been internationally recognized for her work; including being profiled by CNN, BBC World, Al-Jazeera and Reader's Digest Heroes and being awarded the titles of Ahlan! |”Dubai Personality of the Year”, Philadelphia’s Spread Some Inspiration “Most Inspiring Woman in the G.C.C.” and GR8 Women’s “Extraordinary Humanitarian”.

    Started 8+ years ago, Adopt-a-Camp & Care Packages for Labourers have gone on to become the largest non-profit NGOs in the U.A.E. with strong partnerships with Dubai's goverment, business community and public. You can learn more about Adopt-a-Camp via www.adoptacamp.ae, Facebook: AdoptaCamp and twitter @adoptacamp.

    Saher has an MBA (Finance) from Dalhousie University, Canada, worked as an investment banker before moving to Dubai and has lived in England, Pakistan and Canada. She is a mother of four young children, adoptive mother to 52,000+ men and if she ever had free time, would like to use it to indulge in her hobbies of reading and horse-riding.

    Sandra (Sandi) Saksena
    Mentor Title
    'Each of us has experienced a sense of possibility - moments where we imagine things as they could be, and yet we hold back. Concerned with circumstance, what others might think, or lack of interest; we don't act on our vision. Express yourself fully, make a difference, be a leader.’

    A long time resident of the Gulf, Sandi and her family have lived in Kuwait, Bahrain and now in Dubai for the last 40 years. A late entrant into the work force, with no previous work experience she could not prepare a CV! However a small advertisement in the paper caught her attention more important she caught the attention of bosses at Nexus (formerly Eagle Star and then Zurich) and the rest is history!

    Sandi devotes her time and energies to her job in personal financial planning. She leads the first all female team of financial counsellors at Nexus Insurance Brokers with whom she has maintained a professional relationship since 1996. She head the division Family Matters at Echelon Advisors and Management Consultants her family firm. Her focus is financial advice and planning for Women and Small and Medium business owners among others. Sandi is a long time member and serves on various committees of the Million Dollar Round Table USA (MDRT www.mdrt.org premier international recognition for the Life Insurance and Financial Planning industry worldwide)

    As Sandi Observes, “Personal experiences are your best teacher” and what she has experienced over the last 40 years with 17 years as a financial counsellor gives her the confidence to speak on various issues “The essence of sound financial planning is to listen and understand what your clients want, recognize their needs, and provide the right solution to meet those needs. Above all it is the human element the human touch that matter most.”

    Sandi believes that building trust, and loyalty, sharing and giving, dealing with integrity and honesty are essential ingredients to success in both the personal and professional arena. Openness to new ideas is the key to growing your life.

    On a personal note

    Sandi devotes time to children with special needs and is Owner/Permanent Trustee, and Head of Fund Raising of a centre for individuals with special needs called Manzil (www.manzil.ae). As part of community service she does presentations on financial planning at schools universities and women’s groups. She was a nominee for the Philly Cream Cheese ‘Spread Some Inspiration’ campaign 2012/2013. She has assisted in completing a comprehensive document based on the UAE labour law on the Rights of Women in the work place and has completed a comprehensive guide that focuses on legal and financial matters that effect NRIs living in Dubai. She participates in major community service project in India in partnership with FOGSI (The Federation of Obstetric and Gynaecological Societies of India)

    She is a regular contributor to the media on topics related to personal finance, is a regular guest speaker on radio and TV and is frequently quoted in the business pages of the Gulf News, Cashy ME, Aquarius, She is a contributing writer to magazines The intelligent SME, Parent Arabia New You and Executive-Women among others She, is president of Women in Film and Television UAE chapter, a Life member of Athena International - www.athenainternational.org/‎ Supporting, developing and honoring women leaders and is on the advisory board of the Women’s division of the CEOs club UAE www.ceoclubsuae.com

    She is a graduate from Lady Shri Ram the top Women’s College in India

    She enjoys physical and mental challenges and participates in various physical fitness challenges. Her accomplishments include Sky diving, Rappelling, Boat
    Racing, Bungee Jumping, White Water Rafting, Horse riding and Trekking in the Himalayas. And, has most recently completed spiritual challenges in Peru, Bolivia, Bhutan, Mongolia and China and the Kailash Mansarovar pilgrimage in Tibet, going up to a height of 19,000 ft!
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    DENISA FAINIS
    Redistribution of Unused Food
    My idea is to create a network for the redistribution of waste food from the hospitality & catering sector to labor camps, mosques, shelters, etc. Every day millions of tons of food are wasted in the UAE.Creating a proper channel to repack and transport the wasted food will not only come to the benefit of those in need, but create a sense of purpose and spark thoughtfulness and a civic spirit to the entire community.
     
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